What's the difference between SEO and PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

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What is SEO and why does it matter?

SEO , or Search Engine Optimization , means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.

SEO, Social Media, and The Digital Marketing Agency

With the Internet growing into an ever-more dominant force for both the consumer and business, in today's business world it's mission critical for your website even to be found. And then you want it found before your competitor's is found! You need to partner with a marketing consultancy that is experienced in all digital marketing strategies. You want a company that will take the time to create a bespoke campaign tailored to your precise needs. You will want a partner company that strives to deliver a best in class service to every client when it comes to digital marketing, and that today needs to include SEO services . Your chosen partner should take away the barriers that most agencies put in place concerning their SEO campaigns - a real problem today. The company that you work with should seek to deliver a clear, transparent service. You only want to work with a company that commits to delivering results that matter for the long term success of your business'...

How PPC Advertising Can Increase Your Revenue

Employing Pay Per Click advertising is a means to ensure your website is seen by a lot of people all over the Internet. It's a widely used advertising tool that can increase the number of visitors to your site and simultaneously increase your bottom line. Using this tried and true method for your website, your marketing budget will deliver the results you need. Many owners and operators of websites do not really understand how to run a successful Pay Per Click advertising campaign. This is not a problem, though, since you can easily hire an advertising firm to do the work on your behalf. This can save you quite a lot of time and frustration and the actual benefits include the ability to bring in new visitors to your site that, in turn, will become paying customers. If you are seeking a company to run a Pay per Click campaign there are certain things you will want this company to provide you. To start with, you should ensure they have a successful reputation. Their team sh...

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