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Showing posts from September, 2018

The Importance of Strategic Digital Marketing Techniques

In the world of digital marketing today you will find that it forms a very strategic and important place in all kinds of business especially with the e-commerce, this takes into account the transactional data as well as taking note of all communications that are digital. It is therefore realised from that, the foundations of digital marketing in the business place today to come from e-commerce. It is no surprise then that there are many marketing professionals who possess the skills together with the knowledge are in constant demand, these type of skills all of which on a daily basis are being developed further and further and as they do the understanding of what is needed and the techniques that are available will make digital marketing even more sought after.

Digital marketing encompasses many aspects of consumer insight, creativity and of course innovation, but it doesn't stop there, there is the communication angle to digital marketing, and it also brings to mind how the data…

Digital Marketing Agencies - What Do They Do?

Digital Marketing has its place at the core of any business strategy. The role of a digital marketing agency is to translate the specific needs and objectives of that business into a meaningful set of internet-based metrics.

The industry that used to be called 'web design' began its evolution into the 'web marketing' or 'internet marketing' industry. (Web Design is obviously still a specific specialty, but is mostly now associated with internet marketing). This was at the time when the search engines began to build such a dominant position for themselves that marketers realised how easy it was becoming to put businesses in front of customers.

In the last 2 years, internet marketing has undergone a new stage of its evolution, this time towards digital marketing. As a name, it has something of a 1980s feel about it. For anybody over the age of 30, 'digital' is a term that we associate with watches, or microwaves. However, as a 2018 term it signifies the …