What's the difference between SEO and PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

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What is SEO and why does it matter?

SEO , or Search Engine Optimization , means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.

SEO, Social Media, and The Digital Marketing Agency

With the Internet growing into an ever-more dominant force for both the consumer and business, in today's business world it's mission critical for your website even to be found. And then you want it found before your competitor's is found! You need to partner with a marketing consultancy that is experienced in all digital marketing strategies. You want a company that will take the time to create a bespoke campaign tailored to your precise needs. You will want a partner company that strives to deliver a best in class service to every client when it comes to digital marketing, and that today needs to include SEO services . Your chosen partner should take away the barriers that most agencies put in place concerning their SEO campaigns - a real problem today. The company that you work with should seek to deliver a clear, transparent service. You only want to work with a company that commits to delivering results that matter for the long term success of your business'...

Six Factors That Make a Great Digital Marketing Agency

Digital marketing is a rapidly evolving industry covering traditional search engine marketing, along with content creation and distribution via blogs, articles, and press releases; along with social media, new technologies and website usability. Many traditional marketing or advertising agencies have expanded into the digital space, and hundreds of new website marketing companies have sprung up. There are a number of attributes that define a great digital marketing agency and these include: Ethics Aside from the fact that you don't want to be doing business with a dishonest or untrustworthy company, it is essential with any online marketing that you conform to Google's guidelines. These are built around fairness, honesty and transparency. In the search engine marketing world honest techniques are known as 'white-hat' and dishonest ones are called 'black-hat'. Often when Google updates its algorithms it is to catch out the cheats using black-hat SEO te...

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