Digital Marketing New Delhi

SEO , or  Search Engine Optimization , means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience,  SEO  gives you the power to reach people when they are  actively searching out information related to your products and services.

The main  difference between Search Engine Optimization  ( SEO) and Pay Per Click  ( PPC ) is that traffic coming from  SEO  (organic) is free while traffic generated from  PPC  is not free (as the name implies you have to pay a cost per click).

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search.  Ranking  highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

SEO  is a must for every web property. To sum it up, Search engine optimization or  SEO  is a way to optimize your website  so  that search engines will understand it better and give you higher rankings.

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results. Publish Relevant Content. ... Update Your Content Regularly. ... Metadata. ... Have a link-worthy site. ... Use alt tags.